Koh Seng B2B
Turning a traditional supplier workflow into a digital ordering system.
01 / Context
A custom B2B commerce and customer portal designed around account-specific pricing, product variants, packing units, order history and administrative workflows.
02 / The problem
Koh Seng does not operate like a typical consumer shop. Customers can have different prices, payment terms, delivery information and packing requirements, so a normal one-price-one-variant storefront model is not enough.
03 / What I did
I structured the product around B2B workflows: searchable catalogue data, account-aware customer information, multi-level product variations, ordering, history and administration. Infrastructure and deployment were treated as part of the product rather than an afterthought.
04 / Where it landed
The project translates a largely manual business process into a maintainable digital platform and creates a cleaner data foundation for future automation and AI-assisted product discovery.